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About Us


The Launch Squad is a prominent motivator in the growth of Sydney’s music scene, for rock bands, jazz quartets, DJ’s or folk soloists.

We consult directly with our clients and advise on cost effective solutions for whilst ensuring that events are executed professionally via social media channels on on the day event execution.

We have had the pleasure of working with many clients over the years, including;


O'Brien Glass

Bankstown Sports Club + Affiliated Venues

Fairfield RSL Club

Laundy Hotel Group

DHI Hotel Group

Parlour Hotel Group

WDS Hotels

Briscoe Hotels

Bittini Hotels ... and many many more

The Launch Squad has been providing a range of entertainment to venues around Greater Sydney and provides its clients access to a reliable, trustworthy and ethical service.

As a venue consultant The Launch Squad acts as the intermediaries between artists and venues, and we facilitate a healthy balance between the two parties.


This is achieved by acting on behalf of venues and sourcing appropriate artists to perform.


We maintain the artist’s integrity, and also ensure that the venue is happy, by providing cost relevant artists, and an unrivaled dedication to service.

The Launch Squad prides itself on three main points of consideration;


We know the industry standard rates for all types of acts, across Sydney.

Know you are in safe hands with our decades of hands on experience in booking bands across Sydney and Australia.


 The Launch Squad is determined to attain on your behalf the most cost effective night of entertainment possible, whilst not wavering in our commitment to provide you with the most relevant and best quality act possible. 


We provide the industry experience and music knowledge and put that into our Facebook Event specific support for our clients and our artists. 

Event specific posts and campaigns is what we do for each and every of our band events.


The Launch Squad’s Managing Director, James Dawson, has a long and colourful background in the music industry. From 1997, James managed his own band, LUKSTAT from their first show in Caringbah to sharing the stage with Grinspoon, Front End Loader, and Rumanastone. From there in 2001, James began employment with Allied Artists, Australia’s (then) premier Country Booking Agency. James worked directly with GANGgajang, Rick Price, James Blundell and many country music artists, booking extensive rural and regional tours.

At the same time James played a key role in establishing The Acoustic Lounge, which was a booking agency tailored to meet the requirements of Sydney’s burgeoning acoustic movement. The Acoustic Lounge played a fundamental role in the development stages of Damien Leith and Lior’s music career, offering both acts the platform to launch their prospective solo careers.

In late 2005, James left The Acoustic Lounge, and went to work at Sydney University’s 1,000 capacity Manning Bar. His duties included sourcing artists, booking shows, artist payment and event management. James was involved with shows such as: Matchbook Romance, Alexis On Fire, Faker, The Beautiful Girls, Sunk Loto, The Camels, and Silverstein. James was also responsible for the implementation of Sydney Uni’s Tuesday lunchtime Acoustic Sessions. James concluded working at the Manning Bar in July 2006, to move back into running his own business, which is The Launch Squad.


Whilst still employed at Sydney University James developed The Launch Squad. The Launch Squad came into existence as there was an overwhelming demand from Sydney’s musicians who wanted to work with James. The Launch Squad is now an active force in Sydney’s musical landscape.

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